Fashion and Editorial

Editorial – printed work in magazines. Sells more of the mood and situation the clothing would be worn in. Separate either hair or makeup

Fashion editorial – tell a story. Less rules. Not period drama more contemporary take.

Commercial/advertising – all about selling the product or brand. Tends to look cleaner, using simple lighting to really show off the clothing and makeup. Sports advert – take out realism (sweat) needs to be attractive

Same applies with makeup advertising, such as L’oreal compared to Craig Mcdean/Swarovski. They both are advertising beauty but the looks are completely different. The Craig Mcdean ad shows vibrant eyeshadow accomandied with with a purple tinted lip liner while L’oreal shows Clean skin, pure light, fresh, young, vibrant. Again they direct their looks to the type of buyer that they receive.

However some brands such as Gucci and Prada, are known for their sexy, edgy and rather expensive clothing, which are more expensive and only sells to those who are privileged enough. Therefore their photographs can depict that ‘other world’ scene. Whereas J Crew are a less expensive brand and therefore sells to everyone, they keep it simple with an everyday look.

J Crew vs Prada. (n.d.). [image] Available at: http://fashionphotographyblog.com/wp-content/uploads/crewvsprada.jpg [Accessed 24 Feb. 2015].

Makeup ad comparison. (n.d.). [image] Available at: http://fashionphotographyblog.com/wp-content/uploads/cleanvsedgy.jpg [Accessed 24 Feb. 2015].

Traditional Mehndi henna decoration includes; dots, stripes, moon shapes, flower, leaf and tendril pattern, which are applied singly or in rows depending on the part of body. With the main colours being red, orange, ochre and pink, which represent rice, the rising sun, blood and the earth. Is used to show religion rather than social class.

Many people not of this culture get henna for aethetic reasons, it also has had an influence within fashion.

Alex Box Body Art. (n.d.). [image] Available at: http://41.media.tumblr.com/tumblr_m1fbmpf3R61rrm57ho1_500.jpg [Accessed 24 Feb. 2015].

Henna Choker. (2012). [image] Available at: http://blog.hennaart.ca/2012/11/henna-necklace.html [Accessed 24 Feb. 2015].

Henna. (n.d.). [image] Available at: http://40.media.tumblr.com/87328b8ec1ce22f19079895b9eebded0/tumblr_n8f3fk5xdx1roqpw7o1_1280.jpg [Accessed 24 Feb. 2015].

Henna Hair. (n.d.). [image] Available at: http://www.beautynet.com/2012-02-20-22-39-09/2012-02-20-22-37-24/1013-katie-webster/photo.html?albumid=236#photoid=1084 [Accessed 24 Feb. 2015].

Henna hair 2. (n.d.). [image] Available at: https://s-media-cache-ak0.pinimg.com/736x/c2/c2/12/c2c21200db041e1174308c4c88287e02.jpg [Accessed 24 Feb. 2015].

Tribal Tattoo. (n.d.). [image] Available at: https://s-media-cache-ak0.pinimg.com/736x/c2/c2/12/c2c21200db041e1174308c4c88287e02.jpg [Accessed 24 Feb. 2015].

Henna

Practical

The body painting produced by Alex Box, has similair shapes that are involved within the traditional henna, but have been enlarged. I found it interesting how instead of drawing in the pattern he has instead drawn around it allowing the skin to produce the design.

On the left shows to images that have taken the traditional designs of henna and applied it to models that are not of the Indian origin. The one on the left shows the patterns as a pattern and fits along the body shape. It has an elegant approach that matched the hairstyle, although the hair is very volumous but still looks more simple and precice. The image on the left has the henna on the hand, which is a traditional position but the hair has more of a fantasy feel being of grey colour. The hairstyle is also quite messy and does not match the precise of the patterns.

The two photographs above show hair that have been sculpted down onto the face and body. Although they do not replicate the henna shapes thay still include the curves and swirls but more loosely. I found these interesting as they add an unnatural effect.

Although the image above does not represent the Indian henna influence it does show how other culture can impact fashion and makeup designs. The dark, sharp eyeshadow matched the angled, block designs. I like how the designs flow to follow the bone structure and shape of the body.

I had ago at using an Indian henna product, it was quite thick in consistency and stayed securely onto the skin. I took the traditional patterns and placing on the body. I likes the curved design rather than the straighter ones on the wrist but felt it matched the body structure better. When i washed it off it left a redish stain on my skin, that lasted about a week. I think that i prefered the more subtle look and if i was to use within my work i think that i would include the stain rather than the heavier look.

I think that the wrist patterns looked too simple and need to have more detail and curves, as it looked to harsh and feel that henna should be more elegant.

From the images looked at before I chose to experiment with the choker approach. I used curved lines as if it was like a necklace on the neck then from there added henna influenced patterns of flowers and leafs.

I liked how it fitted to the body structure and resembled a necklace however feel that this is not that original and if i was to produce another makeup I would try to make it ore unique and interesting to view.

I also had ago at sculpting the hair down onto the face. I wanted to try and replicate the designs of henna but my models hair was too long and could not achieve the different lengths as i would have liked. Instead I just had ago at how it could frame the face. I would like to experiment with this idea again but perhaps a model with shorter hair or allow the hair to cross the face more. I personally do not like the effect produced but feel that i have been able to try out a new technique with hair that i can consider in future work.